Like.com Uses Riya's Likeness Technology for Practical Purpose

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Nov 9

Like.com Uses Riya's Likeness Technology for Practical Purpose

Diane Ensey

November 9, 2006

Know More: Photos, Web 2.0, shopping 2.0, shopping

Yesterday there was an article in the Wall Street Journal about Like.com. Using Riya's Likeness Technology™, users can draw a box around an accessory or shoe they like and Like.com returns a list of links and photos of similar objects.

Riya was introduced as a visual search engine, a way to identify faces or shapes and then search the internet for similar faces or shapes. Like.com's use of the technology for fashion is brilliant - it offers a real service to people who see a purse or shoes worn by a celebrity that they love, and returns links from which they (most probably) get advertising revenue from. Brilliant.

There are so many potential uses for this technology. See a flag you don't recognize in a news photograph? A search could return a list of references about that flag. Studying an ancient Greek frieze? The user could search on the faces depicted in the frieze to identify each god/goddess/hero.

technorati tags: riya like.com likeness technology photo
del.icio.us tags: riya like.com likeness technology photo
icerocket tags: riya like.com likeness technology photo

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