« GMail Introduces New Features | Main | Solve One Problem and Make it Easy »

Nov15
Getting the Word Out About Web Applications
I spent last weekend at a retreat with ten other women where we planned for the year ahead.  Working with this women was another reminder of how far internet technology and web applications need to go.

All of the women are entrepreneurs and use computers in their daily life.  All are well educated and a good percentage had techie phones.  That said, few knew that you can search a particular website using Google.  Most had not read any blogs other than mine.  The majority didn't realize that you can store email messages outside of Outlook or Entourage by dragging the message into a desktop folder.

Spider SolitaireWhat do they use their computers for?  Email, of course, and word processing and spreadsheets.  A couple use specialized programs.  One women was a financial advisor and used her company's advanced stock market tracking system.  The majority play Spider Solitaire or another computer game to relax and/or avoid work.

It isn't that they don't want to use web-based applications.  The fact is, they just don't know what is out there.  When I described some of the applications I've worked with most were very interested and surprised.

So, how do we educate and attract more of these kinds of users to web applications?  Right now it seems mainly by word of mouth.  Is some kind of mainstream media advertising needed?


3 Comments/Trackbacks




Computer games are very attractive especially for children and teenagers. Playing them, they learn a lot of other useful things about computers. People who play them at work are those who just don't like working.

Most of this type of technical information is passed on through social conversation. Guys will talk about features of search engines and bookmark sharing websites like del.icio.us. Few women, in my experience, have gotten into this culture of discussing useful resources on the web. I think there's a couple of reasons why:
1. Culturally, it's not as cool for them to play around with technology, which leads to
2. they are hesitant to engage in technical conversations that might make them look inferior (which they are certainly not).
To counteract this, people, guys especially, need to be careful when being "helpful" and giving advice on internet resources and not belittle anyone, male or female, for not hearing about it before. And.. try to avoid being overly helpful.
Lastly, if you are in an office space, find useful articles and have them lying around the break room for people to pick up and read. I have seen this produce a great awareness of security related concepts.

I disagree that it is a female/male thing. Rather, I see it as age-related. The breaking point seems to currently be around 35-ish. Those younger do talk about and use the internet more, those older don't. They may want to, but either see using a computer as "work" or simply may not know the questions to ask.

Plus, there is an additional variable - we are talking about a very small percentage of people who even use or are interested in computers and/or the internet. Because we use it extensively, and perhaps our friends and coworkers do as well, it is easy to assume everyone is even interested in talking about it.

The vast, vast majority of people probably still see the limitations and problems of the internet as an insurmountable barrier.

Comments/Trackbacks are closed for maintenance.


« GMail Introduces New Features | Main | Solve One Problem and Make it Easy »

Advertise



Related Resources

sponsored ads



topics

subscribe


Prefer Email?
Subscribe below-

Enter your Email:


Powered by FeedBlitz What's this?

Current News

Support This Blog

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb

Influencer



DoRealTime is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

BrainBasedBusiness

TheInsurancePolicy

MarketingBlurb