RSS and the Killer Aggregator

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Oct31

RSS and the Killer Aggregator

Diane Ensey

October 31, 2006

Know More: Keywords, RSS 2.0, Keywords

"They" say that RSS will replace email. I was suspicious of that claim, mostly because I couldn't get my head around the how.

The how turns out to be less important that the why.

Receiving Information

RSS is key in monitoring the buzz about your brand and your business. Most people probably have a good handle on that already. By setting up a search in Technorati for DoRealTime and then subscribing to that RSS feed in my aggregator, I can be alerted any time anyone blogs about DoRealTime.

DoRealTime Technorati Search

What kind of information do you want to know about?

Buzz about your competitors
Buzz about your industry in general
Buzz about technology you might be interested in

Providing Information

This is where RSS gets really powerful. Use RSS feeds to deliver information directly to those individuals who need it in a steady stream of information.

Send Tech Bulletins to your sales and customer service staff
Send supply chain alerts to your customers - or receive them from your vendors
Send training, whether text, audio or video to your staff and customers
Track team projects - Management can review project feeds to monitor progress or be instantly aware of problems.
Build a shared vision by supplying information to your workforce

The Sticking Point

Currently, the real problem with widespread adoption of RSS is that feed aggregators - the applications that take those feeds and allow you to read them - aren't that great yet.

So the question I have for you is - what do you want to see in a killer RSS aggregator app?

technorati tags: rss aggregator buzz
del.icio.us tags: rss aggregator buzz
icerocket tags: rss aggregator buzz

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