Co-founder Sergey Brin is leading a companywide initiative called "Features, not products." He said the campaign started this summer when Google executives realized that myriad product releases were confusing their users.This is a very healthy, smart decision. Google has a lot of very cool applications. If they take those applications to the next level, making them easier to use and more useful for everyday work (I'm looking at you Google Spreadsheet), they could start thinning the rest of the very crowded internet-app field. This will spur further innovation on the part of companies who want to compete.
"It's worse than that," said Brin, Google's president of technology. "It's that I was getting lost in the sheer volume of the products that we were releasing."
All in all, a good decision for Google and a goo one for the consumers as well.
