Selling Web Applications to 'Real' People

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I live in rural Eastern Washington city of around 80,000 - far from the tech-dense environs of Seattle-Bellevue-Redmond. Most residents here are Republican, convervative with a blue-collar mentality. Last night, at a local chamber event, I introduced the idea of web-based applications to a group of people who were utterly fascinated by the very idea.

Cost was a big factor - but I pointed out that Microsoft Office, divided over two or three years comes to $10 or more a month - and web applications are upgraded for free. One woman listed the software she used that could be replaced by online applications, and what she would pay was only slightly more than her upgrade cost for the software.

When I pointed out that many applications were free, they were skeptical - they wanted all the bells and whistles of the premium editions. But when I asked how often do they use advanced features, they all agreed - 99% of the time they just need the basics - word processing with basic formatting, spreadsheets with basic functions, etc.

I didn't learn anything I didn't already know - there is a large pool of people that use computers and default to the 'standard' software because that is what everyone else uses. All they need is the information presented to them in such a way that they don't feel like idiots for asking.

By the way, every person I talked to had broadband (cable or DSL) connections.

One service I would like to introduce you to is gOFFICE (www.goffice.com), a web office suite. gOFFICE offers great output, with dozens of custom document backgrounds and hundreds of sample letters for text suggestions. Check it out!

Posted by: Todd | September 20, 2006 6:50 PM | Permalink to Comment

Many people use software application by default without asking why or other important details about those applications. The fear that they could be seen idiots exists. It is not true. If you are asking, you will receive an answer, which means that you learn something, and next time you will know to use a feature that could make your life easier. You will always have an edge over the one who did not ask.

Posted by: Gyn | September 27, 2006 12:57 PM | Permalink to Comment

Real Time Collaboration and Web 2.0 tools, tips, and reviews

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