13 Ways Business Are Using Second Life

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Second Life is a complex virtual world making a lot of news lately, but just what can it be used for. Here are some used real businesses are finding for Second Life:

A research platform on social interactions and behaviour.
Share a 3d version of a product before real world launch and get feedback
Hold meetings and events, with powerpoints, streaming video and audio, and attendees from all over the world.
Create a space where visitors can interact with your products and your brand virtually.
Plan strategies and raids for online gaming, like World of Warcraft.
Hold a book release party with sets derived from a book.
Hold a book study club where participants become the characters in the book and defends, discuss their actions and motivations.
Create a 'home base' for blog networks with authors from across the globe (like Know More Media) where the authors can not only meet and have meetings with our editors, but where events could be held with readers. (Are you listening, Dan, Hal and Easton?)
Campaign for office.
Educate and use as outreach for government agencies.
Teach would-be doctors research skills
Hold classes in educational gaming
Immersive education into historical periods

I know I'm missing the boat on many more uses beyond the purely social scene. Let me know in the comments what uses your business, or a business you know of, makes of Second Life.

An interesting and undoubtedly cool development in the area of social impact of computer games. In my opinion, social interactions in the online virtual environments such as Second Life are governed by the same social norms as social interactions in the physical world, so they, really, can be used like a experimental research platform.

Posted by: SBA Business Loans | June 22, 2007 3:38 AM | Permalink to Comment

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