Focus on the Personal Instead of the Social

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May25

May 25, 2006

The main reason why social apps fail? They focus on social instead of personal.

That is a direct quote from Joshua Porter and I agree completely. Once out of school, most people don't have the time and/or interest to pursue social networking.

In the case of bookmarking applications, I just don't care what other people have bookmarked - all I want is to find what I'm looking for - which I can do easily through a search engine. As Joshua so aptly says:

You could call this selfishness or laziness, but I would call it optimization. For example, we simply don’t have time to tag things for tagging sake. Instead, we might tag things if we think that it will help us in the future, but adding tags to an app does not a solution make.

Pay attention marketers and sales people - if it doesn't make our life easier in a very personal way, we don't want it.

related entries

Grazr - A New Way to Display Your Feeds Sep 19, 2006
Web 2.0 Described By Those Working In It Aug 8, 2006
Non-Visual Mashups Add Value to Business Apps Aug 4, 2006
How Do People See Web 2.0 Aug 3, 2006
Ajax vs Flash Doesn't Address User Needs Jun 22, 2006

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