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May25
Focus on the Personal Instead of the Social
The main reason why social apps fail?  They focus on social instead of personal.

That is a direct quote from Joshua Porter and I agree completely.  Once out of school, most people don't have the time and/or interest to pursue social networking. 

In the case of bookmarking applications, I just don't care what other people have bookmarked - all I want is to find what I'm looking for - which I can do easily through a search engine. As Joshua so aptly says:
You could call this selfishness or laziness, but I would call it optimization. For example, we simply don’t have time to tag things for tagging sake. Instead, we might tag things if we think that it will help us in the future, but adding tags to an app does not a solution make.
Pay attention marketers and sales people - if it doesn't make our life easier in a very personal way, we don't want it.

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