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May29
Advertise Using Podcasts
Podcasting is emerging from the domain of geeks into the business world just as blogging has.  Gregory Galant, the CEO of RadioTail talks about podcasting and gives five tips for successful advertising using podcasting. 

The best tip?  "Don't imitate broadcast radio."  You are dealing with an entirely different audience and level of sophistication here.  You need to give your audience something of value if you want to get your message across.

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