Evidently, the creators of this service were originally looking to build a resource for bringing cancer patients together to share treatment tips, referrals, etc., and to make it easy for non-technical people to use. Here's some additional information from their site:
"Now, for some facts about our company: Wetpaint powers websites that maximize the power of collective thinking. The heart of the Wetpaint advantage is its ability to allow people - especially those without technical skill - to create, contribute, and connect with websites written for and by those who share a passion or interest. Wetpaint was founded in 2005 and is headquartered in Seattle's historic Pioneer Square. The company is backed by Trinity Ventures and Frazier Technology Ventures.
We're planning to be out of beta later this year. In the meantime, it's easy to get a taste of how our technology works. We've worked with lots of passionate people in different fields to create demonstration sites where you can try out the editing and commenting features of Wetpaint. More importantly, you can get a pretty good idea of how powerful and insightful information is when it comes from the community that cares about it most."
