Real Time Collaboration and Web 2.0 tools, tips, and reviews

I've written about the dog versus cat paradigm in controlling creative content. I was happy to see that Robin Good has a similar strategy. This, from his website:

1. Make it easy for people to download complete or fair-use extracts of a work of authorship into their favorite media players and to add custom value.

2. Make it easy to share those works with others in a legal format.

3. Make it easy for your own team or others to monetize those legally distributed "payloads" with ads, payments or other means as their audience grows.

4. Share your revenues with your grass-roots channel partners.

Bottom line, the future of content distribution is not about creating expensive channels but about highly effective packaging that lets audiences create the most efficient marketing channels themselves."

I know it's scary for traditional media companies to grasp this concept, but in my view, our current level of technological development represents a tipping point for both the content developers and the consumers. The only question is, which of the media giants will innovate, and which will become extinct.